The multifamily space has seen a surge of technology tools in recent years, each of which has promised to reshape the industry. For many owners and operators, identifying the right solutions and securing buy-in for portfolio-wide deployments from dozens of onsite teams can be difficult to navigate.
During RET Ventures’ second annual “Multifamily Kickoff Summit” at the Blueprint event in Las Vegas, RET Senior Advisor Shawn Mahoney moderated a panel entitled “From Concept to Reality: Operationalizing Innovation in Apartment Properties,” featuring panelists Saharsh Chordia, Director, Strategy and Analytics at Cortland; Rowland Hobbs, CEO and Co-founder of Stake; and Brandon Tobman, CEO and Founder of GetCovered.
Panelists emphasized the transformative power of data in property management, highlighting its role in boosting efficiency, improving the renter experience and reducing onsite staff workloads. They also addressed the importance of a nimble tech rollout strategy, stressing that while pilots can offer a valuable opportunity for learning and innovation, they must be done thoughtfully to avoid frustration and resource strain for owners. The panel also stressed the importance of integration between different technologies and encouraged startups to position themselves as true partners for multifamily owners and operators.
The session concluded with the panelists highlighting key factors for successful technology implementations, including open communication, ongoing optimization post-rollout and a strong focus on efficiency. Attendees left the session with actionable insights into leveraging innovation to drive measurable results in multifamily operations.
Watch the full session below: